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Domain Name - Tips In Selecting A Good Domain Name


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Finally you have decided to set up your own online business. Before you can even get started, you need to find a domain name. A domain name is basically the internet address of your website.

A domain helps you to differentiate your online business.

Before you go to domain registrar to register your domain name, you may want to consider the following points.

  1. Your domain name should be your Internet Business name. That is, if you have an offline business, your domain name should be your company name.
  2. If you do not have one, then you domain name should contain at least one keywords of the products or services you are promoting. For example, if you are selling a product that teaches people how to play golf, you domain name should contain at least the main keywords Golf. If you include the keywords of your product or service, it can helps to improve the search engines ranking of your website.
  3. Write down at least 10 keywords relating to the product or service you are promoting. Brainstorm on a few good domain name and write it down on a piece of paper, just in case the domain name you want to use is already taken. An ideal domain name should be short and catchy so that it is easier to remember

  1. Select name that are Purpose Driven , Benefits Driven or Brand Driven.Example: mybestfishingguide.com (Purpose Driven)
      howtokeepfit.com (Benefit driven)Nike.com or Google.com (Brand Driven)

Your chosen domain has to be a domain name that is not already registered by someone. Likewise, once you have selected and registered your domain, no one else can register the same domain name just as there can never be two houses with the same address.

If all of your choices are taken, consider using a different domain extension like .net, .biz, .cc or .info extensions, where

  • .com - for commercial / community sites. This is the most overused domain entity on the Internet. Recommended for your Internet Business.

  • .info for information sites.

  • .us, .co.uk, .ca, .de, .sg, .fr for whatever your local country. This is more expensive than the rest.

  • .net - for anything internet related

  • .tv and .fm for television and radio sites.

  • .org - stand for organization. A lot of online communities use this domain entity and it is for nonprofit sites.

  • .gov - for public housing and government site. All government web sites use this domain entity.

  • .biz - for business site. Recommended for your Internet Business.

  • .edu for research and education.

Most internet marketer would prefer .com as it can perform better that other non-domain name. In the same example above, you may want to come up with a domain name.

Alternatively, if your favorite keyword domain name is taken, you can add a filler before or after the keywords.

With these tips in mind, I am sure by now you have a better understanding of how to choose a good domain name. Start brainstorming now and you'll be on your way to own your very first online Business name of your choice.

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